Study Programs in German

Whether digital marketing, corporate communication or live communication - with the Marketing Communications Management Bachelor's degree you will be studying cutting-edge marketing. The Communication Bachelor's degree program teaches you about current trends and challenges and combines business administration and management with the topics of efficient business communication and digital advertising. 

With the Finance & Management Bachelor's degree, you will acquire exciting knowledge from the financial sector and in the field of corporate finance. Whether corporate structuring, financing or consulting - the Finance Bachelor's degree will provide you an understanding of business processes and combines the classic management principles from business studies with the international requirements of the financial sector.

With a Bachelor's degree in Business Psychology, you will learn to analyze human behavior in a business environment and to understand and manage customer needs and employees. You will gain an overview of the interrelationships between companies, individuals and society. You will ideally combine the fields of business administration and psychology and prepare yourself for a career in consulting, human resources or even marketing.

Whether hotel & cruise management, tourism & event marketing or tour operator management - the Tourism Bachelor's degree combines business administration and management fundamentals with current trends and topics in the tourism and event industry. The international orientation and practice-oriented teaching of the course content are at the forefront of the Tourism Management course.

The Brand & Fashion Management degree program is an ideal combination of management, marketing and fashion. You'll learn about the influence of advertising and brand management. Whether global fashion management, competitor analysis or brand development - this program combines basic management knowledge with the exciting areas of fashion industry.

The Sports Management Bachelor's degree focuses on the practical teaching of the course content: whether sports marketing, sports product management or the organization and management of sports events - this degree unites comprehensive business administration content with specific specialist knowledge from the sports industry such as professional sports management, marketing and the marketing of global sports products.

Real estate management is more than just building, renting or selling. During your Real Estate Management Bachelor's, you will gain deep insights into the phases of a building. From project planning, asset management, finance, value and portfolio management to environmental protection and resource conservation. If you study real estate, you will develop the necessary expertise in real estate management to evaluate the structural substance and manage larger real estate portfolios.

The Bachelor's degree in Business Law is the ideal combination of business administration and law studies. Whether civil law, contract law or labor law - the business law degree combines basic management knowledge with exciting activities in business law. Business lawyers have the ability to assess opportunities and risks from a legal and economic perspective and you will be prepared for career options in business law, such as auditor, tax consultant, business lawyer or manager in the legal department.

In the Master's in Digital Marketing you will learn how to develop online strategies, plan cross-media campaigns, use marketing analytics tools to derive suitable measures from large data sets and use the latest online marketing tools. As a future digital marketeer, you will also deepen your knowledge in areas such as social media, content marketing or search engine optimization.

Studying organizational and occupational psychology will qualify you for operational and strategic management andpersonnel management tasks, and positions in HR consulting. In addition to health and work psychology, personnel and organizational development or diagnostics, in-depth research methods are an important part of the course.

In the Human Resources Management Master's program, you will learn how to prepare employees for the new requirements in the workplace and to use modern HR technologies to shape digital change in companies. In addition to gaining specialist knowledge, you will learn creativity and leadership techniques and can put your knowledge to the test in a real consulting project.

The Luxury Fashion & Sales Management Master combines business management knowledge with various specializations that qualify students for activities in marketing, retail, purchasing or sales in the luxury and consumer goods industry. An extensive internship, project work and excursions with well-known brands in the luxury and fashion industry such as LVMH, PUMA, Prada and Carolina Herrera round up the Master's in Luxury Fashion Management.

The Master of Real Estate Management imparts specialist knowledge in the areas of real estate economics and markets, real estate development, real estate investment & financing, mergers & acquisitions and real estate law. The content of the Master's in Real Estate Management was developed in cooperation with Ernst & Young and is precisely tailored to the requirements of the real estate industry.

"Preparing for the Future of Business" is the motto of the Sustainability Master's degree program. You'll be provided with the skills, practical knowledge, strategies and tools you need to shape the sustainable transformation process in a company.Are you looking for a course with purpose? Do you want to work towards sustainability, the work world of tomorrow and a sustainable future? Then take a closer look at our degree program!